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SOCIAL SHOPPING [infographic]

SOCIAL SHOPPING [infographic]

At one level the social psychology of social shopping is easy; social shopping harnesses the human capacity for social learning, learning from the knowledge and experience of others we know and/or trust. This social learning faculty is part of our social intelligence, the ability to understand and learn from each other and profit from social situations. But social shopping tools also work at a more fundamental level, by playing to cognitive biases in how people are influenced by people when shopping.

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